13 Book Promotion Ideas To Help Authors Increase Sales

If you’ve written and published a book, your job is only a little less than half done—even less if you’re self-publishing. This means you need to learn an additional skill—marketing.

Marketing your book will increase its visibility, increase the number of your followers, and drive book sales.

In this article, we share book promotion ideas that will help you get started in promoting your book.

1. Do an In-Person Book Launch

Readers love interacting with authors whose works they enjoy, and nothing beats seeing your readers face to face. That’s why an in-person book launch is our number one suggestion to promote your book.

There are three benefits of an in-person book launch.

Firstly, you can hold it in a convenient location like a bookstore.

Secondly, your readers are more likely to spread the word by mouth after meeting you in person.

Lastly, if you decide to publicly address your readers, you have the option of recording or live-streaming your book launch. You can promote this on your website to readers who would have missed out. Read more about how to do an in-person book launch here.

2. Use Booktubers

Booktubers create plenty of amazing content, from reaction videos to outright book promotions. And this content can drive buying decisions of book buyers.

The top Booktubers have thousands of YouTube subscribers, and some hit over a million views on their videos. So, this is a great opportunity to get your book to a wider audience.

They’re usually not shy about giving their opinions on a book because they’ve developed a great personal rapport with their followers. They tend to do special giveaways from time to time and partner with other creators.

Read more about using Booktube to promote your books here.

3. Use Bookstagram

Instagram is the fourth most popular social media platform today, which makes it an excellent platform to promote your book.

What’s even better is that there’s a community of avid readers—called Bookstagrammers—who promote and discuss various books and promote content in favor of certain books.

Read more about using Bookstagram to promote books here.

4. Use a Podcast

According to Statista, there were approximately 120 million podcast listeners in 2021, and this number is bound to go over 160 million in 2023. At the same time, around 131 million people listened to audiobooks in 2021.

What this means is that you can leverage podcasts to market your book sales, especially audiobooks.

Here is an article that explains in more detail about using podcasts to promote your book.

5. Publish a Free Book to Attract Attention to a Paid One

You want to inculcate a sense of excitement and expectation in your current and potential readers. One of the best ways to do this is to offer a free book that will attract their attention to a paid one. Think of this as a trail of breadcrumbs that leads to the cheese.

Fans always like a teaser. Think of your favorite TV show releasing a few clips before the episode. It almost makes you want to pay for the new one immediately.

In this case, use a small snippet into your new book, or maybe even a well-written and interesting prologue to reel your readers in. Check out our article on how to publish free books to attract attention to a paid one

6. Use Amazon Advertising

As the largest platform for buying, selling, and publishing books, Amazon has a lot of power in its hands. With the help of KDP, you can benefit from the same powers.

Amazon offers some amazing ad tools, which are better explained in this article.

You can make use of either sponsored ads on lock screen ads. Both these are excellent options because they allow you to target a niche audience, so the right crowd looks at your book.

For more information on how to create an Amazon ad campaign, read our article: How to sell books using Amazon advertising.

7. Get Book Reviews

Book reviews are one of the most influential ways to get interested readers hooked and buy your book.

Contrary to what you may be thinking, you can get book reviews prepared for the day of your book launch. By getting trusted folks to read your manuscript before it’s published, you can request them to leave a review on Amazon on the day of publication. This will motivate other readers to buy your book. Read our article on how to get book reviews.

8. Get an Author Website

With an author blog or website, you can get potential readers much before you finish your book.

An author page allows you to slowly generate hype for your upcoming book by releasing interesting content that pertains to the book in some way.

For example, if your new book is about a murder mystery, you can prepare your readers to purchase your book by releasing interesting content crime-related stories. If you are still wondering if you need an author website, read our article: Do you need an author website.

9. Use Forums to Sell More Books

Forums are one of the many places where you can engage potential followers to discuss and promote your new book.

The thing about forums is that it allows for a very diverse group of readers, so be selective and smart about where you post your material.

A rule of thumb is that you look for forums that discuss the same genre as your book or one that looks for certain writing styles.

With the help of forums, you’ll reach an untapped audience that you may not find on other social media. Here is a detailed article on how to use forums to promote your books.

10. Get Some PR

PRs can be a powerful tool for writers who want to share their books with the world and build a strong reputation for themselves.

With the help of the right PR promotion, authors won’t only attract their target audience but could also get the attention of media outlets and publications that would want to feature the title. You may also want to read our article: How to write a press release for a book.

11. Make a Book Trailer and Promote It with Paid Ads on YouTube

People love short videos; the shorter and more exciting it is, the more likely they will grab their attention. A book trailer is basically a small teaser for your upcoming book.

Use your imagination and be creative with how you present your book. If you’re unsure about your editing skills, take the help of a video editor to create an engaging video.

After creating and uploading your book trailer to YouTube, you can share the link on your website or social media page to get more coverage. Here is an article on how to make a book trailer.

12. Use Reddit

If you’ve used Reddit in the past, you know how intense discussions can get. It was ranked the ninth most popular social media website in 2021. Reddit contains various forums called subreddits where people with common interests can post related topics and participate in discussions. We suggest reading our article: How to use reddit to promote your books.

13. Promote on Goodreads

Goodreads is a social network for book readers. With more than 90 million users who are avid book readers, Goodreads is an ideal platform for authors to promote their books. To know more about promoting your book on Goodreads, read our article: How to use Goodreads to promote your book.

What Comes Next?

This list of book promotion ideas may look intimidating to the novice marketer but, remember, you don’t need to follow every strategy listed here. Just pick the ones that resonate with you.

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